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Advertising: Its role in modern marketing/ Dean N. Krugman, Leonard N. Reid, S Watson Dunn and Arnold M. Barban.

By: Krugman, Dean MContributor(s): Reid, Leonard N | Dunn, S. Watson | Bardan, Arnold MMaterial type: Text

TextPublication details: Philadephia : The dryden press, 1994Edition: 8th edDescription: xxv, 617p. : ill. ; 28cmISBN: 0030767520Subject(s): AdvertisingLOC classification: HF 5823 .A38 1994

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF 5823 .A38 1994 (Browse shelf (Opens below))	Available		29723

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