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Advertising: (Record no. 18693)

000 -LEADER
fixed length control field	nam a22 7a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170113b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0030767520
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5823 .A38 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Krugman, Dean M.
245 ## - TITLE STATEMENT
Title	Advertising:
Remainder of title	Its role in modern marketing/
Statement of responsibility, etc.	Dean N. Krugman, Leonard N. Reid, S Watson Dunn and Arnold M. Barban.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Philadephia :
Name of publisher, distributor, etc.	The dryden press,
Date of publication, distribution, etc.	1994.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 617p. :
Other physical details	ill. ;
Dimensions	28cm.
500 ## - GENERAL NOTE
General note	Include index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Reid, Leonard N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dunn, S. Watson.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Bardan, Arnold M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Hard Covered Materials
Classification part	HF 5823 .A38 1994

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
					MACHAKOS UNIVERSITY LIBRARY	MACHAKOS UNIVERSITY LIBRARY	Technical section	13/01/2017	Donation (BFA)		HF 5823 .A38 1994	29723	12/06/2018	13/01/2017	Hard Covered Materials