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Advertising:

Krugman, Dean M.

Advertising: Its role in modern marketing/ Dean N. Krugman, Leonard N. Reid, S Watson Dunn and Arnold M. Barban. - 8th ed. - Philadephia : The dryden press, 1994. - xxv, 617p. : ill. ; 28cm.

Include index.

ISBN: 0030767520

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF 5823 .A38 1994

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