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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

By: Barban, Arnold MContributor(s): Cristol, Steven M | Kopec, Frank JMaterial type: Text

TextPublication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1987Edition: 2nd edDescription: xii, 160 p. : ill. ; 26 cmISBN: 0844230189 (pbk.) :Subject(s): Advertising media planning | MarketingLOC classification: HF5826.5 .B37 1987

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF5826.5 .B37 1987 (Browse shelf (Opens below))	Available		27932

Includes bibliographies and index.

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