Essentials of media planning :
Barban, Arnold M.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. - 2nd ed. - Lincolnwood, Ill., U.S.A. : NTC Business Books, c1987. - xii, 160 p. : ill. ; 26 cm.
Includes bibliographies and index.
0844230189 (pbk.) :
Advertising media planning.
Marketing.
HF5826.5 .B37 1987
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. - 2nd ed. - Lincolnwood, Ill., U.S.A. : NTC Business Books, c1987. - xii, 160 p. : ill. ; 26 cm.
Includes bibliographies and index.
0844230189 (pbk.) :
Advertising media planning.
Marketing.
HF5826.5 .B37 1987