Normal view MARC view ISBD view

Essentials of media planning : (Record no. 16646)

000 -LEADER
fixed length control field	00952nam a2200277 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	870807s1987 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844230189 (pbk.) :
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5826.5 .B37 1987
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Barban, Arnold M.
245 10 - TITLE STATEMENT
Title	Essentials of media planning :
Remainder of title	a marketing viewpoint /
Statement of responsibility, etc.	Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Lincolnwood, Ill., U.S.A. :
Name of publisher, distributor, etc.	NTC Business Books,
Date of publication, distribution, etc.	c1987.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 160 p. :
Other physical details	ill. ;
Dimensions	26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cristol, Steven M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kopec, Frank J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Hard Covered Materials
Classification part	HF5826.5 .B37 1987

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
					MACHAKOS UNIVERSITY LIBRARY	MACHAKOS UNIVERSITY LIBRARY	Technical section	16/11/2016	Donation(B.F.A)		HF5826.5 .B37 1987	27932	10/07/2018	16/11/2016	Hard Covered Materials