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Belch: Advertising and Promotion: An Integrated Marketing Communication Perspective/ Belch: Advertising and Promotion.

By: Belch: Advertising and PromotionMaterial type: Text

TextPublication details: U.S.A: Mc graw -Hill, 2011Edition: 8th edDescription: vi,860p.: ill.; 28cmISBN: 9780697794963LOC classification: HF 5823 .B45 2011

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF 5823 .B45 2011 (Browse shelf (Opens below))	Available		33244

Includes index.

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