Belch: Advertising and Promotion: (Record no. 27702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170210b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780697794963 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 .B45 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch: Advertising and Promotion. |
| 245 ## - TITLE STATEMENT | |
| Title | Belch: Advertising and Promotion: |
| Remainder of title | An Integrated Marketing Communication Perspective/ |
| Statement of responsibility, etc. | Belch: Advertising and Promotion. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | U.S.A: |
| Name of publisher, distributor, etc. | Mc graw -Hill, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,860p.: |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes index. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5823 .B45 2011 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 10/02/2017 | Donation (BFA) | HF 5823 .B45 2011 | 33244 | 10/02/2017 | 10/02/2017 | Hard Covered Materials |