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Belch: Advertising and Promotion:

Belch: Advertising and Promotion.

Belch: Advertising and Promotion: An Integrated Marketing Communication Perspective/ Belch: Advertising and Promotion. - 8th ed. - U.S.A: Mc graw -Hill, 2011. - vi,860p.: ill.; 28cm.

Includes index.

ISBN: 9780697794963

LC Class. No.: HF 5823 .B45 2011

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