Being direct : making advertising pay / Lester Wunderman.

By: Wunderman, LesterMaterial type: TextTextPublication details: New York : Random House, c1996Edition: 1st edDescription: xxiv, 305 p. ; 25 cmISBN: 0394540638Subject(s): Wunderman, Lester | Advertisers -- United States -- Biography | Direct marketing -- United StatesDDC classification: 658.8/4 LOC classification: HF5810.W86 | A3 1996Online resources: Contributor biographical information | Publisher description | Sample text
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF 5810 .W86 1996 (Browse shelf (Opens below)) Available 30898

Includes index.

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