Being direct : (Record no. 20465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01357cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3525802 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170119094926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960719s1996 nyu 001 0aeng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96033996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0394540638 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5810.W86 |
| Item number | A3 1996 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wunderman, Lester. |
| 245 10 - TITLE STATEMENT | |
| Title | Being direct : |
| Remainder of title | making advertising pay / |
| Statement of responsibility, etc. | Lester Wunderman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Random House, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 305 p. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wunderman, Lester. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertisers |
| Geographic subdivision | United States |
| General subdivision | Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| Geographic subdivision | United States. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0601/96033996-b.html">http://www.loc.gov/catdir/enhancements/fy0601/96033996-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0601/96033996-d.html">http://www.loc.gov/catdir/enhancements/fy0601/96033996-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Sample text |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0601/96033996-s.html">http://www.loc.gov/catdir/enhancements/fy0601/96033996-s.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5810 .W86 1996 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | Technical section | 19/01/2017 | Donation (BFA). | HF 5810 .W86 1996 | 30898 | 04/07/2018 | 19/01/2017 | Hard Covered Materials |