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Marketing Strategy / O. C Ferrell; Michael D. Hartline and George H. Lucas,Jr.

By: Ferrell, O. CContributor(s): Hartline, Michael D | Lucas, George HMaterial type: Text

TextPublication details: South-Western : Mike Roche , 2002Edition: 2nd edDescription: xxvi,469p. : illISBN: 0030321034LOC classification: HF 5415.13 .F47 2002

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Technical section	HF 5415.13 .F47 2002 (Browse shelf (Opens below))	Available		36346

includes appendix and index

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