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Marketing Strategy /

Ferrell, O. C

Marketing Strategy / O. C Ferrell; Michael D. Hartline and George H. Lucas,Jr. - 2nd ed. - South-Western : Mike Roche , 2002 . - xxvi,469p. : ill. ;

includes appendix and index

ISBN: 0030321034

LC Class. No.: HF 5415.13 .F47 2002

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