Essentials of services marketing: Concepts, strategies and cases/ K. Douglas Hoffman, John E.G. Bateson.

By: Hoffman, Douglas K, 2001Contributor(s): Bateson, John E.GMaterial type: TextTextPublication details: USA: South western/ thomson learning, 2001Edition: 2nd edDescription: xxi, 569p.: ill.; 24cmISBN: 9780030288920Subject(s): Service industries: -- MarketingLOC classification: HD 9980.5 .H64 2001
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HD 9980.5 .H64 2001 (Browse shelf (Opens below)) Available 31462

Includes bibliographical references and index.

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