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Essentials of services marketing:

Hoffman, Douglas K. 2001.

Essentials of services marketing: Concepts, strategies and cases/ K. Douglas Hoffman, John E.G. Bateson. - 2nd ed. - USA: South western/ thomson learning, 2001. - xxi, 569p.: ill.; 24cm.

Includes bibliographical references and index.

ISBN: 9780030288920

Subjects--Topical Terms:
Service industries:--Marketing/

LC Class. No.: HD 9980.5 .H64 2001

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