Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1992Edition: 2nd edDescription: xxiii, 899 p. : ill. ; 24 cmISBN: 0395589037Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF 1009.5 .J427 1992
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MACHAKOS UNIVERSITY LIBRARY Open shelf | HF 1009.5 .J427 1992 (Browse shelf (Opens below)) | Available | 39551 |
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| HF 1009.5 A38 1990 Advanced in international marketing / | HF1009.5 .C35 1996 International marketing / | HF 1009.5 .C35 1999 International marketing: | HF 1009.5 .J427 1992 Global marketing strategies / | HF 1016 .B87 2014 Business statistics/ | HF 1017 .A53 2012 Statistics for Business and economics revised/ | HF1017 .A53 2012 Statistics for Business and economics revised/ |
Rev. ed. of: International marketing management. c1988.
Includes bibliographical references and indexes.
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