Global marketing strategies /
Jeannet, Jean-Pierre.
Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, c1992. - xxiii, 899 p. : ill. ; 24 cm.
Rev. ed. of: International marketing management. c1988.
Includes bibliographical references and indexes.
0395589037
91072094
Export marketing--Management.
Export marketing--Management--Case studies.
HF 1009.5 .J427 1992
658.8/48
Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, c1992. - xxiii, 899 p. : ill. ; 24 cm.
Rev. ed. of: International marketing management. c1988.
Includes bibliographical references and indexes.
0395589037
91072094
Export marketing--Management.
Export marketing--Management--Case studies.
HF 1009.5 .J427 1992
658.8/48