Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, M. N. KContributor(s): Lewis, Philip | Thornhill, AdrianMaterial type: TextTextPublication details: Harlow, United Kingdom: Pearson, 2019Edition: Eighth EditionDescription: xxxiii, 833 pages : illustrations(color) ; 27 cmISBN: 9781292208787 Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2019
Contents:
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HD 30.4 .S28 2019 (Browse shelf (Opens below)) Available 39754
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HD 30.4 .S28 2019 (Browse shelf (Opens below)) Available 39289

Revised edition of the authors' Research methods for business students, 2015.

Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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