Research methods for business students /
Saunders, M. N. K.,
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Eighth Edition. - Harlow, United Kingdom: Pearson, 2019. - xxxiii, 833 pages : illustrations(color) ; 27 cm
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292208787
2018058370
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2019
650.072
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Eighth Edition. - Harlow, United Kingdom: Pearson, 2019. - xxxiii, 833 pages : illustrations(color) ; 27 cm
Revised edition of the authors' Research methods for business students, 2015.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292208787
2018058370
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28 2019
650.072