Marketing Strategy / O. C Ferrell; Michael D. Hartline and George H. Lucas,Jr.

By: Ferrell, O. CContributor(s): Hartline, Michael D | Lucas, George HMaterial type: TextTextPublication details: South-Western : Mike Roche , 2002Edition: 2nd edDescription: xxvi,469p. : illISBN: 0030321034LOC classification: HF 5415.13 .F47 2002
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Technical section 		HF 5415.13 .F47 2002 (Browse shelf (Opens below)) Available 36346
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HF5415.13 .B47 2004 Market-based management : HF 5415.13 .B87 2011 Business Fundamentals for Supply Chain Management: HF 5415.13 .C37 2008 Cases for marketing management. HF 5415.13 .F47 2002 Marketing Strategy / HF 5415.13 .H36 1990 Strategic market planning / HF 5415.13 .K35 2012 Bsic marketing. HF5415.13 .K35 2012 Basic Marketing :

includes appendix and index

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