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Advertising & Integrated Brand Promotion/ Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenik, Richard JMaterial type: Text

TextPublication details: Australia: Thomson, 2006Edition: 4th edDescription: 781p.: ill.; 27cmISBN: 9780324336061LOC classification: HF 5821 .O38 2006

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY Open shelf	HF 5821 .O38 2006 (Browse shelf (Opens below))	Available		36035

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Previous	HF 5814 .A32 2010 Advertising and Public Relations Research	HF 5821 .A74 2009 Essentilas contemporary advertising/	HF5821 .O34 2000 Advertising /	HF 5821 .O38 2006 Advertising & Integrated Brand Promotion/	HF 5822 .K43 2004 Consumer behaviour.	HF 5823 .B387 2004 Advertising and promotion:	HF5823 .B45 2024 Advertising and Promotion : an integrated marketing communications perspective /	Next

Includes index.

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