Marketing management : analysis, planning, and control / Philip Kotler.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980Edition: 4th edDescription: xi, 722 p. : ill. ; 24 cmISBN: 0135579759 :Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .K64 1980
| Item type | Current library | Call number | Status | Date due | Barcode |
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF5415.13 .K64 1980 (Browse shelf (Opens below)) | Available | 35860 |
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| HF 5415.13 .K44 1995 Global marketing management | HF 5415.13 .K44 1995 Global marketing management/ | HF 5415.13 .K636 2001 A framework for marketing management / | HF5415.13 .K64 1980 Marketing management : | HF 5415.13 .K64 1984 Marketing management : analysis, planning, and control / | HF 5415.13 .K64 1997 Marketing management : | HF 5415.13 .K64 1999 Marketing management/ |
Includes bibliographical references and indexes.
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