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Marketing management :

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1980. - xi, 722 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0135579759 : $18.95

LCCN: 79021989

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 1980

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