Basic marketing research / Gilbert A. Churchill, Jr.

By: Churchill, Gilbert AMaterial type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: 0030983673Other title: Marketing researchSubject(s): Marketing researchLOC classification: HF5415.2 | .C48 1996
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.2 .C48 1996 (Browse shelf (Opens below)) Available 33502
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HF 5415.13 .W56 2007 MKT 500: HF 5415.13 .W66 2008 Marketing plan handbook/ HF 5415.135 .P43 2014 Pearson custom business resources. HF5415.2 .C48 1996 Basic marketing research / HF5415.2 .C48 1999 Marketing research : HF 5415.2 .H258 2009 Marketing research : HF5415.2 .H258 2009 Marketing research :

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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