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Basic marketing research /

Churchill, Gilbert A.

Basic marketing research / Marketing research Gilbert A. Churchill, Jr. - 3rd ed. - Fort Worth : Dryden Press, c1996. - xvii, 863 p. : col. ill., col. maps ; 27 cm. - The Dryden Press series in marketing .

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

ISBN: 0030983673

LCCN: 95070063

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C48 1996

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