Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1998Edition: 4th edDescription: xxi, 918 p. : ill. ; 24 cmISBN: 039587162XSubject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1416 .J43 1998Online resources: Table of contents
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF1416 .J43 1998 (Browse shelf (Opens below)) | Available | 30601 |
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| HF 1416 .C375 2002 International marketing/ | HF1416 .C95 2010 Internationall marketing/ | HF 1416 .C95 2013 International Marketing / | HF1416 .J43 1998 Global marketing strategies / | HF1416 .W48 2001 A Short course in international marketing blunders : | HF 1531 .M38 2007 The external dimension of the Euro area : | HF 3497 .S83 2008 Doing Business in Europe/ |
Includes bibliographical references and indexes.
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