Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 6th edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 29 cmISBN: 0256205108Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1996
| Item type | Current library | Call number | Status | Date due | Barcode |
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF 5821 .B62 1996 (Browse shelf (Opens below)) | Available | 33147 |
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| HF 5721 .G84 2013 Essentials of business communication/ | HF 5810 .W86 1996 Being direct : | HF 5821. B62 1992 Contemporary advertising / | HF 5821 .B62 1996 Contemporary advertising / | HF5821 .O38 2012 Advertising and integrated brand promotion / | HF 5821 .O38 2012 Advertising and integrated brand promotion / | HF 5823 .A38 1994 Advertising: |
Includes four pages of color tranparencies.
Includes bibliographical references and index.
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