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Contemporary advertising /

Arens, William F.

Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. - 6th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm. - The Irwin series in marketing .

Includes four pages of color tranparencies.

Includes bibliographical references and index.

ISBN: 0256205108

LCCN: 95033468

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / .B62 1996

Dewey Class. No.: 659.1

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