Basic marketing research : applications to contemporary issues / Naresh K. Malhotra.
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TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. 1 CD-ROM (4 3/4 in.)ISBN: 0133768562 (hardback : alk. paper)Subject(s): Marketing researchLOC classification: HF5415.2 | .M35 2002
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MACHAKOS UNIVERSITY LIBRARY Technical section | HF5415.2 .M35 2002 (Browse shelf (Opens below)) | Available | 31998 |
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| HF 5415.2 .H35 2009 Marketing research : | HF 5415.2 .H35 2009 Marketing research : | HF 5415.2 .M33 2005 Marketing research/ | HF5415.2 .M35 2002 Basic marketing research : | HF5415.2 .Z54 2003 Exploring marketing research / | HF5415.32 B336 2014 CB5 / | HF5415.33.U6H38 1997 Consumer behavior : |
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
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