Basic marketing research :
Malhotra, Naresh K.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 26 cm. 1 CD-ROM (4 3/4 in.)
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
0133768562 (hardback : alk. paper)
2001055465
Marketing research.
HF5415.2 / .M35 2002
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, NJ : Prentice Hall, c2002. - xxxiii, 685 p. : ill. (some col.) ; 26 cm. 1 CD-ROM (4 3/4 in.)
Free student CD included: SPSS student edition 10.0 for windows.
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.
0133768562 (hardback : alk. paper)
2001055465
Marketing research.
HF5415.2 / .M35 2002