Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy.

By: Esperdy, Gabrielle MMaterial type: TextTextSeries: [Center books on American places]Publication details: Chicago : University of Chicago Press, 2008Description: x, 307 p. : ill., map ; 24 cmISBN: 9780226218007 (cloth : alk. paper); 0226218007 (cloth : alk. paper)Subject(s): Storefronts -- United States -- History -- 20th century | Commercial buildings -- United States -- History -- 20th century | New Deal, 1933-1939 | Consumption (Economics) -- United States -- History -- 20th centuryDDC classification: 725/.2097309043 LOC classification: NA6225 | .E87 2008Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		NA 6225 .E87 2008 (Browse shelf (Opens below)) Available 32574

Series title taken from book jacket.

Includes bibliographical references and index.

Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.

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