Modernizing Main Street :
Esperdy, Gabrielle M.
Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy. - Chicago : University of Chicago Press, 2008. - x, 307 p. : ill., map ; 24 cm. - [Center books on American places] .
Series title taken from book jacket.
Includes bibliographical references and index.
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.
9780226218007 (cloth : alk. paper) 0226218007 (cloth : alk. paper)
2007023927
GBA817441 bnb
014519132 Uk
Storefronts--History--United States--20th century.
Commercial buildings--History--United States--20th century.
New Deal, 1933-1939.
Consumption (Economics)--History--United States--20th century.
NA6225 / .E87 2008
725/.2097309043
Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy. - Chicago : University of Chicago Press, 2008. - x, 307 p. : ill., map ; 24 cm. - [Center books on American places] .
Series title taken from book jacket.
Includes bibliographical references and index.
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.
9780226218007 (cloth : alk. paper) 0226218007 (cloth : alk. paper)
2007023927
GBA817441 bnb
014519132 Uk
Storefronts--History--United States--20th century.
Commercial buildings--History--United States--20th century.
New Deal, 1933-1939.
Consumption (Economics)--History--United States--20th century.
NA6225 / .E87 2008
725/.2097309043