Essentials of services marketing: Concepts, strategies and cases/ K. Douglas Hoffman, John E.G. Bateson.

By: Hoffman, Douglas K, 2001Contributor(s): Bateson, John E.GMaterial type: TextTextPublication details: USA: South western/ thomson learning, 2001Edition: 2nd edDescription: xxi, 569p.: ill.; 24cmISBN: 9780030288920Subject(s): Service industries: -- MarketingLOC classification: HD 9980.5 .H64 2001
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HD 9980.5 .H64 2001 (Browse shelf (Opens below)) Available 31462
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HD 9940 .A2E37 2006 Fashion Marketing: HD 9940 .A2F37 2009 Fashion Marketing/ HD 9980.5 .F58 2008 Seervice Management: HD 9980.5 .H64 2001 Essentials of services marketing: HE 8697.95 .U6G76 2004 All I did was ask : HF 5549.5.15 .A667 2010 Evidence-based reward management : HF 5549.5.15 .A667 2010 Evidence-based reward management :

Includes bibliographical references and index.

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