Marketing Management: Knowledge and Skills/ J. Paul Peter, James H. Donnelly,JR .

By: Peter, Paul JContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Mc Graw Hill: Boston Burr Ridge , 2004Edition: 7th edDescription: xix,876p . : ill. ; 25cmISBN: 0072552174Subject(s): Marketing-managmentLOC classification: HF 5415.13 .P48 2004
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Open shelf 		HF 5415.13 .P48 2004 (Browse shelf (Opens below)) Available 30067
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HF5415.13 .P388 2008 A preface to marketing management / HF 5415.13 .P47 2003 Applications in basic marketing: HF 5415.13 .P47 2008 Basic Marketing: HF 5415.13 .P48 2004 Marketing Management: HF 5415.13 .S73 1989 How to prepare a marketing plan / HF 5415. 13. W249 2003 Marketing strategy : HF 5415.13 .W66 2011 The Marketing Plan

Includes index.

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