Marketing Management:
Peter, Paul J.
Marketing Management: Knowledge and Skills/ J. Paul Peter, James H. Donnelly,JR . - 7th ed. - Mc Graw Hill: Boston Burr Ridge , 2004 . - xix,876p . : ill. ; 25cm .
Includes index.
0072552174
Marketing-managment.
HF 5415.13 .P48 2004
Marketing Management: Knowledge and Skills/ J. Paul Peter, James H. Donnelly,JR . - 7th ed. - Mc Graw Hill: Boston Burr Ridge , 2004 . - xix,876p . : ill. ; 25cm .
Includes index.
0072552174
Marketing-managment.
HF 5415.13 .P48 2004