Integrated advertising, promotion, and marketing communications/ Kenneth E Clow and Donald Baack

By: Clow,Kenneth EContributor(s): Baack, DonaldMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007Edition: 3rd edDescription: xxiii, 515p. : ill. ; 28cmISBN: 9780131866225; 0131866222 Subject(s): Communication in marketing | Advertising | ReclameLOC classification: HF5415.123 | . C58 2007
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Technical section 		HF5415.123 . C58 2007 (Browse shelf (Opens below)) Available 28279

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