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Integrated advertising, promotion, and marketing communications/

Clow,Kenneth E.

Integrated advertising, promotion, and marketing communications/ Kenneth E Clow and Donald Baack - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, ©2007. - xxiii, 515p. : ill. ; 28cm

ISBN: 9780131866225 0131866222

Subjects--Topical Terms:
Communication in marketing.
Advertising.
Reclame.

LC Class. No.: HF5415.123 / . C58 2007

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