Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Wilson, R. M. S. (Richard Malcolm Sano)Contributor(s): Gilligan, ColinMaterial type: TextTextSeries: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 075062244X (pbk.)Subject(s): Marketing -- ManagementLOC classification: HF 5415.13 .W55 1992
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Item type Current library Call number Status Date due Barcode
Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
HF 5415.13 .W55 1992 (Browse shelf (Opens below)) Available 25928
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HF 5415.13.V56 2000 Cases in strategic marketing management HF 5415. 13. W249 2003 Marketing strategy : HF 5415.13 .W5476 2003 Marketing management. HF 5415.13 .W55 1992 Strategic marketing management : HF 5415.13 .W56 2007 MKT 500: HF 5415.13 .W66 2008 Marketing plan handbook/ HF 5415.13 .W66 2011 The Marketing Plan

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