Strategic marketing management : (Record no. 14991)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00996nam a22002895a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 154918 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161014102504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 971007s1997 enk 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98115315 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 075062244X (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)37743821 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UkNcU |
| Transcribing agency | UkNcU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .W55 1992 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R. M. S. |
| Fuller form of name | (Richard Malcolm Sano) |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | planning, implementation, and control / |
| Statement of responsibility, etc. | Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford, England : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 827 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Marketing series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilligan, Colin. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing series (London, England) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Hard Covered Materials |
| Classification part | HF 5415.13 .W55 1992 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MACHAKOS UNIVERSITY LIBRARY | MACHAKOS UNIVERSITY LIBRARY | 14/10/2016 | Donation(B.F.A) | 1 | HF 5415.13 .W55 1992 | 25928 | 04/12/2020 | 19/11/2020 | 14/10/2016 | Hard Covered Materials |