Blue ocean strategy : how to creat uncontested market space and make the competition irrelevant/ W. Chan Kim and Ren'ee Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, Ren'eeMaterial type: TextTextPublication details: Boston : Harvard BusinessSchool Press, c2005Description: xv, 240p. :ill. ; Include bibliography and index. 23cmISBN: 9781591396192; 1591396190Subject(s): New products | Market segmentationLOC classification: HF 5415.153 | .K53 2005
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Hard Covered Materials Hard Covered Materials MACHAKOS UNIVERSITY LIBRARY
Open shelf 		HF 5415.153 .K53 2005 (Browse shelf (Opens below)) Checked out 05/11/2024 24990
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HF 5415.135 .C72 2003 Strategic marketing/ HF 5415.135 .K47 1997 Strategic Marketing Problems: HF 5415.153 .C34 2013 Creating Breakthoughb Products HF 5415.153 .K53 2005 Blue ocean strategy : HF 5415.2. B779 2002 Marketing research : HF 5415.2 .G74 1988 Research of Marketiing Decisions. HF 5415.2 .H258 2009 Marketing research :

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