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Blue ocean strategy :

Kim, W. Chan

Blue ocean strategy : how to creat uncontested market space and make the competition irrelevant/ W. Chan Kim and Ren'ee Mauborgne. - Boston : Harvard BusinessSchool Press, c2005. - xv, 240p. :ill. ; Include bibliography and index. 23cm.

ISBN: 9781591396192 1591396190

Subjects--Topical Terms:
New products.
Market segmentation.

LC Class. No.: HF 5415.153 / .K53 2005

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