Marketing management : knowledge and skills/ J. paul Peter and James H. Donnelly.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextPublication details: Boston: Mcgraw-hill Irwin, 2009Edition: 9th edDescription: xvii,782p. :ill. ; Includes indexISBN: 139780073381138; 100073381136Subject(s): Marketing -- Management | Marketing -- Management -- case studiesLOC classification: HF 5415.13 | .P387 2009
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Open shelf 		HF 5415.13 .P387 2009 (Browse shelf (Opens below)) Available 25738
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HF5415.13 .K64 2000 Marketing management / HF 5415.13 .K64 2012 Marketing management / HF 5415.13 .M369 1993 Basic marketing : HF 5415.13 .P387 2009 Marketing management : HF5415.13 .P388 2008 A preface to marketing management / HF5415.13 .P388 2008 A preface to marketing management / HF 5415.13 .P47 2003 Applications in basic marketing:

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