Marketing management :
Peter, J. Paul
Marketing management : knowledge and skills/ J. paul Peter and James H. Donnelly. - 9th ed. - Boston: Mcgraw-hill Irwin, 2009. - xvii,782p. :ill. ; Includes index.
139780073381138 100073381136
Marketing--Management.
Marketing--Management--case studies.
HF 5415.13 / .P387 2009
Marketing management : knowledge and skills/ J. paul Peter and James H. Donnelly. - 9th ed. - Boston: Mcgraw-hill Irwin, 2009. - xvii,782p. :ill. ; Includes index.
139780073381138 100073381136
Marketing--Management.
Marketing--Management--case studies.
HF 5415.13 / .P387 2009