Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin CContributor(s): Bush, Ronald FMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 4th edDescription: xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0130351350Subject(s): SPSS for Windows | Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .B779 2003
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Open shelf 		HF 5415.2. B779 2002 (Browse shelf (Opens below)) Available 25529
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HF 5415.135 .K47 1997 Strategic Marketing Problems: HF 5415.153 .C34 2013 Creating Breakthoughb Products HF 5415.153 .K53 2005 Blue ocean strategy : HF 5415.2. B779 2002 Marketing research : HF 5415.2 .G74 1988 Research of Marketiing Decisions. HF 5415.2 .H258 2009 Marketing research : HF 5415.2 .H258 2009 Marketing research:

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 611-628) and index.

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