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Marketing research :

Burns, Alvin C.

Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 611-628) and index.

ISBN: 0130351350

LCCN: 2002029022

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B779 2003

Dewey Class. No.: 658.8/3

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