Pharmaceutical marketing : strategy and cases / Mickey C. Smith.
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TextPublication details: New York : Pharmaceutical Products Press, c1991Description: x, 424 p. : ill. ; 23 cmISBN: 0866568611 (alk. paper); 1560241101 (pbk. : alk. paper)Uniform titles: Principles of pharmaceutical marketing. Subject(s): Drugs -- Marketing | Pharmaceutical industryDDC classification: LOC classification: HD9665.5.S59 1991 | .S59 1991
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MACHAKOS UNIVERSITY LIBRARY | HD9665.5.S59 1991 (Browse shelf (Opens below)) | Available | 24720 |
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Revision of: Principles of pharmaceutical marketing. 3rd ed. 1983.
Includes bibliographical references and index.
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