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Pharmaceutical marketing :

Smith, Mickey C.

Pharmaceutical marketing : strategy and cases / Mickey C. Smith. - New York : Pharmaceutical Products Press, c1991. - x, 424 p. : ill. ; 23 cm.

Revision of: Principles of pharmaceutical marketing. 3rd ed. 1983.

Includes bibliographical references and index.

ISBN: 0866568611 (alk. paper) 1560241101 (pbk. : alk. paper)

LCCN: 91008047

Subjects--Topical Terms:
Drugs--Marketing.
Pharmaceutical industry.

LC Class. No.: HD9665.5.S59 1991 / .S59 1991

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