Marketing mistakes and successes / (Record no. 13356)

000 -LEADER
fixed length control field 01381cam a2200373 a 4500
001 - CONTROL NUMBER
control field 15447983
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160810155714.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080911s2009 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008040282
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA8C8478
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014799609
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470169810 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470169818 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)243547645
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn243547645
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- UKM
-- YDXCP
-- C#P
-- BWX
-- CDX
-- DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .H37 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800973
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hartley, Robert F.,
Dates associated with a name 1927-
245 10 - TITLE STATEMENT
Title Marketing mistakes and successes /
Statement of responsibility, etc. Robert F. Hartley.
246 14 - VARYING FORM OF TITLE
Title proper/short title Marketing mistakes & successes
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent x, 406 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note "30th anniversary."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States
Form subdivision Case studies.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0828/2008040282.html">http://www.loc.gov/catdir/toc/ecip0828/2008040282.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Hard Covered Materials
Classification part HF 5415.1 .H37 2009
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          MACHAKOS UNIVERSITY LIBRARY MACHAKOS UNIVERSITY LIBRARY 10/08/2016 Donation(BFA)   HF 5415.1 .H37 2009 24727 10/08/2016 10/08/2016 Hard Covered Materials
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