Normal view MARC view ISBD view

Marketing mistakes and successes /

Hartley, Robert F., 1927-

Marketing mistakes and successes / Marketing mistakes & successes Robert F. Hartley. - 11th ed. - Hoboken, NJ : Wiley, c2009. - x, 406 p. : ill. ; 23 cm.

"30th anniversary."

Includes bibliographical references and index.

ISBN: 9780470169810 (pbk.) 0470169818 (pbk.)

LCCN: 2008040282

Nat. Bib. No.: GBA8C8478 bnb

Nat. Bib. Agency Control No.: 014799609 Uk

Subjects--Topical Terms:
Marketing--United States--Case studies.

LC Class. No.: HF5415.1 / .H37 2009

Dewey Class. No.: 658.800973

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)