000 00524nam a2200157 4500
008 151007b xxu||||| |||| 00| 0 eng d
020 _a9780273688846
050 _aHF 5415.S53 2005
100 _aShaw, Robert.
_d2005
245 _aMarketing payback: Is your marketing profitable /
_cRobert Shaw and David Merrick:
260 _aLondon;
_bPrentice Hall,
_c2005.
300 _axi,511 p.: ill.
_bIncludes index.
650 _aMarketing.
700 _a Merrick , David.
942 _2lcc
_cBOOKS
_hHF 5415.S53 2005
999 _c7728
_d7728